Tuesday, September 30, 2014

10 Top Tips to a Successful Facebook Business Page

Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page.
  1. Post a Relevant Article Once a Week
It is so important for your business that you are seen as a thought leader in your industry and one way to do this is to post a relevant article once a week so your followers can see you are staying up to date.
  1. Like, Share & Comment on Posts
Engagement is key when it comes to social media and especially on Facebook. Liking, sharing and commenting on posts are a great way to increase your visibility on Facebook.
  1. Check your Notifications
If you don’t check your notifications, you may be missing out on sales. If you don’t know that someone has left a question for you to answer on your Facebook page and you leave it unanswered for too long, they might even unfollow you but more importantly, won’t spend their money with your business – they will go elsewhere.
  1. Get Testimonials from Customers
A great  way to show potential customers what they are going to get from you in a positive way is to ask customers who are loyal to you and your business for testimonials. If you can show that your existing customers trust you, your new customers will too.
  1. Use Photo’s/ Video’s
To get the most engagement out of your posts on your Facebook Business Page you will need to use photo’s and video’s. Posts with either a photo or video receive 50% more engagement than those without the use of images or video’s.
  1. Check your Mail
Some potential customers would rather send you a direct message on your Facebook Business Page regarding a product or service you are offering. Because of this, make sure you check your inbox on Facebook so you don’t miss out on sales.
  1. Find and Like New Business Pages
Facebook is not just a social network, it is also a search engine. Utilise this by searching hashtags on Facebook to find businesses that may have your target market or businesses you want to work with. Make sure you “like” other business pages and engage with them.
  1. Share Your Blogs on Your Page
Are you blogging? If so, make sure you share this on your Facebook Business Page. This is really important because you are offering great information to your community while increasing visits to your site that hopefully turn into sales.
  1. Update Status Daily
Updating your status is important on Facebook because your community needs to see that you are actively using social media. 85% of Facebook users expect businesses to be using social media to communicate.
  1. Always Mention Users with the @ Sign
If you are writing a post about a customer/business, make sure you use the @ sign to tag them in the post. This is important because you want them to know they have been mentioned by you via a notification on Facebook.
What are you doing to build your Facebook Business Page?
Warren Knight

Warren Knight

Founder, Social Media eLearning

Wednesday, April 9, 2014

7 Steps to Email Marketing Success

Every so often, email marketing takes a serious hit. Small business owners claim that it’s dead. Marketers proclaim it “old-fashioned” and eagerly jump to the shiniest new marketing platform.
But, here’s the naked and unadulterated truth: email marketing works. More than that, it’s one of the most cost-effective marketing platforms available to the penny-pinching small business owner.
However, like any marketing platform, you need to follow a few simple guidelines for optimal and enduring success.
If you’re interested in creating an email marketing campaign that builds a list of interested subscribers and eventually turns those subscribers into loyal customers, here are a few rules of the email marketing game:

1. Permission is NOT an option.

It’s essential that every single person on your email list has opted-in through a form on your website. Sending unsolicited emails will only hurt your small businesses reputation. In addition, as tempting as it is to purchase that list of “one million leads,” you run the risk of creating an army of angry prospects who never officially asked to be on your email list and will promptly report your emails as spam.  Therefore, build your list through permission, not spam.

2. Offer a valuable “freebie” in exchange for an email address.

When a visitor lands on your website, there needs to be a compelling reason for them to give you their email address. Unfortunately, signing up for your small business newsletter isn’t very compelling. Instead, offer something your prospects would actually pay money to receive. Perhaps a downloadable ebook, video lesson or webinar can effectively persuade your prospect to hand over their personal information.

3. Focus on quality over quantity.

Too many small business owners believe that a large list is the key to success. However, the truth is that a targeted list is the key to success. It’s always better to have 500 prospects who are excited about your products and services than 5,000 prospects who, frankly, couldn’t care less about you and your small business.

4. Deliver value.

As you build your list, it’s essential that every email that you send delivers valuable information to your subscribers. This is the key to building loyal subscribers who look forward to hearing from you. Avoid aggressive sales pitches and pushy behavior – it’s the quickest way to lose valuable prospects.

5. Get visible.

When you take advantage of the vast variety of available marketing platforms, you create more visibility for yourself and your small business. It goes without saying that when a prospect encounters you through social media, seo, press releases, podcasts and videos, they will begin to pay attention. So, get out there and get noticed.

6. Segment your email list.

Take the time to segment your list in order to send customized emails to your leads. If you have prospects who are in the “just looking” phase, send them emails that educate and inform them about your products and services. Once your prospect makes a purchase, send them emails that keep them happy and loyal customers (coupons, special offers, customer appreciation promotions).

7. Send out more emails.

Many small business owners don’t want to overwhelm their list with too many emails. However, emails sent out every day register a bounce rate of only 0.4 %. Whereas, emails sent out only once a month generate a bounce rate of 5.1%   So, don’t be afraid to communicate with your prospects frequently.
Email marketing is a powerful marketing tool that should be utilized to generate leads and convert those leads to happy clients and customers.
Best of all, it’s a cost effective price tag ensures that small business owners on virtually any budget can implement into their overall marketing plan.

Monday, March 31, 2014

Why your Business needs Social Media

1. Branding. As a small business, there is nothing more important than building your brand and promoting that brand. Using social platforms allows you to expedite this process and make it much faster across several platforms at the same time.

2. Create a buzz about a product or service that your company offers. Are you trying to spread the word about a particular product or service that your business is now offering? Doing so via social media is a great place to start and spread the word.

3. Show the industry that you are an expert and that you care about your clients. In addition to simply posting updates to your social media profiles, take the time to communicate with others and answer their questions. This will help you establish yourself as an expert and gain publicity among your followers.

4. Form relationships with others, including potential prospects. The relationships you make via social media could soon turn into new business and added revenue. Does it get any better than that?

5. Level the playing field with larger companies. Since you don’t have the bank account of the major players in your industry, you need to get creative. Using social media will allow you to do just that, without breaking the bank.

6. Reach people all over the globe. There is nothing more exciting than connecting with prospects, clients, and industry connections from all over the globe. Your company may be in the United States but you can use social media to communicate with people on the opposite side of the world and sell and promote your business there.

7. Search engine benefits. Did you know the use of online media platforms can improve your standing in the search engines? If you want to rank higher this is something you need to be doing.